COLLABS:

EXPERIENCE ABU DHABI

• NBA

• NEW BALANCE

• HYPEBEAST

• SEPHORA

• NAMSHI

• BRAG WORLD

• APPLE

• EMAAR

• PITFIRE PIZZA

• PEPSI CO

• COFFEE PLANET

• BRAND DUBAI

• ABU DHABI CULTURE & TOURISM

• EXPERIENCE ABU DHABI • NBA • NEW BALANCE • HYPEBEAST • SEPHORA • NAMSHI • BRAG WORLD • APPLE • EMAAR • PITFIRE PIZZA • PEPSI CO • COFFEE PLANET • BRAND DUBAI • ABU DHABI CULTURE & TOURISM •

hero collective

Creative Director role leading, inspiring and mentoring the Digital Creative department, including all staff and freelancers, from copywriters to art directors to content creators. My role oversees all content, driving the development of innovative and disruptive digital creative solutions, across business units.

Creative Leadership
Concept and Direction
New Business Pitches

a.lange & söhne ramadan campaign

Created a localized Ramadan visual merchandising campaign, inspired by UAE culture. This installation beautifully blends traditional elements with the brand’s signature elements, creating a display that reflects the spirit of the season.

Branding
Illustration
Packaging Design
Content Creation
Digital Banners

HYPEBEAST

Creating visuals and animation graphics at Bred Abu Dhabi festival presented by Hypebeast. The festival’s ethos is platforming local and global talent, honoring their joint contributions to creativity in the region. My work tapped into nostaligia and the mix of Neo-culture.

Digital Screens
Designs
Illustration

NBA

Design
Merch customization
Illustration

Developed 15-20 unique NBA related pieces of artwork for merch at the NBA District in Abu Dhabi. Customers were able to select a design to customize on merch from totes to sneakers and tees.

NEW BALANCE

Design
Merch kit
Illustration

Creating graphics and exclusive illustrations for New Balance pop up experiences in specific moments.

MOTHER OF THE NATION FESTIVAL

Creating the Suprasphere room at the “Out of this World” Musuem with larger than life designs. Reimagining local brands and creating a space for people to interact and sit in the shopping cart full of products that are nostalgic to the region.

Physical Space
Designs
Illustration

BURGERS, WINGS, PIZZA & COFFEE

Specializing in crafting bespoke, collectible art and design solutions for food and beverage clients, ensuring each project reflects the unique identity and essence of the brand.

Branding
Illustration
Packaging Design
Content Creation
Custom Merch

SEPHORA

Digital Screens
Designs
Illustration.

APPLE IN DUBAI

Dubai Mall was home to the newly opened Apple store, the biggest flagship in the Middle East. Under the theme 'Creativity Connected' I featured the creative community in Dubai in an illustration connected with one through line. Apple connects the community of start-ups, independent art galleries, and local app developers to boutiques, cafes and food trucks.

Large Scale Mural
Illustration.

BRAG WORLD

Digital Screens
Designs
Illustration.

dubai shopping festival

Joining forces with the Department of Culture and Tourism at the Government of Abu Dhabi and Freedom Agency, to launch The Summer of Ice Cream with campaign visuals across all media touch points.

aBu dhabi culture & tourism summer campaign

Campaign Visuals
Design and Animation
Custom type

ROVE HOTEL unique artworks

Rove Hotels is a Dubai-born-and-bred global lifestyle brand aimed at a new generation of modern travelers.

To “Rove” means to wander through and they exactly do that with their neighborhood hotels. The art needed to connect at the very heartbeat of the city, creating a window into the world of authentic Dubai. Working alongside appointed Art Consultants, Capsule Arts, Rove Hotel walls were my canvas to tell this unique city’s story, relevant to each location.